MY CAMPAIGN

​Throughout this campaign, I wanted everything to look together and flow. Which is why I made the decision to stick with the theme as shown on the Handlebars Cycling Gym website. I also used the exact font that was used on the other website because I wanted to match up, along with the color scheme. I made sure the logo was on everything so it becomes instantly recognizable. I hope you enjoy what I have made for you and hopefully created some good ideas.  Thank you for your time and consideration!

Direct Mail Ad

 Using a direct mail is a good way to connect with new customers that would not hear about your business otherwise. Including the coupon calls the customers to action and gives them a purpose to check out your business. I included the business information so that your potential customers could find out updates and have the ability to locate your business with ease. I added the "we look forward to seeing you soon" because your company values the connection you have with your customers and I felt like that should be highlighted in the ad. 

Magazine Ad

For the magazine ad, I wanted your logo to stick out so it becomes instantly recognizable to customers. I chose with a more simple ad because I did not want a reader's eye to be completely overwhelmed with information. I think a magazine ad would be beneficial for your company, especially if you were to put it in the Naperville magazine, because you are reaching every household in town. I put all of the information at the bottom because that is where your eyes move to after you see the logo. I kept the color, font, and wood accent all with the theme that you presented with us so it flows with the rest of my campaign.  

Social Media

In order to reach one of the target markets you had brought up, I thought a Twitter would the best fit. Teenagers love Twitter and are on it all the time. Creating your own Twitter allow you to reach this target market. It is a great way to promote deals and fundraisers you are having at your gym, as well as making last minute announcements. Twitter also can be linked up with your Instagram and Facebook so that you can reach many people. Twitter is a great way to be in contact with your customers. To the left, I created what your Twitter could potentially look like. I also provided some sample tweets to show different ways you could promote your company.
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Business Card

I created a business card because as another way to reach others to know more about your business. Business cards are an easy way provide the basic information about your company. I know that many people look for business cards to use as a referral, which is a great way to get your business out there. I carried the color scheme and wood accent because when a potential customer walks in to your studio, it will give your business a complete, professional look. 

Water Bottle

Finally, I created a water bottle as a way to have provide promotion in your company. I decided to include just the logo of Handlebars Cycling Gym because I want people to ask what company is that? I believe this a good idea because many people take water bottles with them where ever they go. Someone could stop them and say "Hey, I like your water bottle, where did you get it?" And now another person has been introduced to your company. In addition, when sponsoring events, this could be  a promotional product that you offer, making it another great way to market your company.